One of the first things you learn in a writing class is the importance of identifying your audience. Who are your readers, and why will they want to read your work? What are you hoping for them to take away from your project, and how will you craft your message to meet their needs?
Some audiences are easier to identify than others. For instance, consumer ad copy will speak to a targeted audience depending on the product being advertised. YA dystopian literature will have its own audience as well. Memoir? Well, that can be a bit tricky.
I wasn’t very far into outlining my memoir when I realized identifying my audience wasn’t going to be as easy as I had first assumed. My story could appeal to a variety of people and age groups. I sought the advice of my friend, Robin Stanley, a professional coach and writer you can visit at http://www.robinstanley.org.
She gave me the most wonderful advice – to create the image of a reader in my mind, and write to them. So, that’s exactly what I did.
Of course, me being me, I couldn’t keep it simple ;p
My “reader” is Lizzie. She lives in New England, and whenever I see her in my mind’s eye, she’s settled in an over-sized chair, sipping a warm mug of cocoa while watching a gentle snow fall out the window. She’s in jeans and a Henley – purple, and she’s wearing striped socks. She’s holding my book against her propped up knee while her other leg is stretched out, foot skimming an old, dark hardwood floor.
When I write, I write to Lizzie. And, for the most part, it works 🙂
How about you? Do you write for someone in particular?